Recently, Tash Sultana announced their partnership with New Balance. The artist often referred to as “one-person band”, is the brand’s latest brand ambassador.
Previously, Sultana was approached by many brands for a collaboration. However, the Australian singer-songwriter expressed that they weren’t the right fit for them.
The artist shed light on how a lot of people find difficulty because of not having that many gender-fluid representation and options in the fashion industry.
In an Instagram post, Sultana mentioned that this collaboration with New Balance is focused on gender inclusive clothing and raising awareness on the issue. “There has and always will be people like me who don’t fit into the typical gender norms and it’s time that big brands follow the lead of where we are headed. New Balance are a brand who are taking a step into the future by supporting gender inclusivity and all people. This is what being fearlessly independent is all about” said the multi platinum-selling Australian musician and music producer.
Sultana is the co-founder and director of Lonely Lands Agency, which they founded in 2019. The Agency has signed many talents like Ocean Alley and Boy & Bear.