UK artist Jordan Adetunji, known for his popular track “Kehlani,” has recently signed with 300 Entertainment in North America and partnered with Warner Records UK globally.
At 24, Jordan released a video for “Kehlani” which received a personal endorsement from the artist herself during her album release party for “Crash.” Kevin Liles, CEO of 300 Entertainment, emphasized the importance of artist development in their collaboration, stating, “Jordan represents a unique talent whose music defies traditional categories. At 300, we focus on nurturing an artist’s true identity and helping them present their art globally. We’re excited to work alongside Jordan’s team and our Warner Records partners in the UK on this creative endeavor.”
The song “Kehlani” has achieved significant success, reaching number three on the U.S. Shazam Chart and maintaining a top ten position on Spotify‘s Viral Chart across several countries, including topping the chart in the U.S.
Discussing the inspiration behind the track, Adetunji said, “The idea of creating a song about Kehlani came naturally, inspired by her boldness and significant cultural influence, which I admire. The process was spontaneous; after sharing a snippet online and seeing the enthusiastic response, I added a new verse and released the full song quickly. It felt right to share this track with the world immediately.”
Originally from Belfast and with Nigerian roots, his music blends various genres such as hip-hop, R&B, alternative, post-punk, and Afrobeats, reflecting his diverse background and innovative approach to music.
