Coming from the suburbs of Chicago, R&B singer-songwriter, Jade Latrice, creates quite the buzz with her recent single “The More.” Peaking at #22 on iTunes, the track arrives with a music video shot in the desert and directed by Alexi. It focuses on the idea of maintaining healthy long-distance relationships while chasing goals and dreams.
“The More” in Latrice’s words is “an expression on how life can take two people in two different directions. Leaving to go to college or even to pursue your hopes and dreams. A bittersweet moment as you are trying to grow as a person, and you sometimes have to leave the ones you love and care about in order to do so. Expressing how you don’t want the feelings to “fade away” while you are doing so.”
Starring Jade Latrice and Allante Terry, the clip is the perfect embodiment of the song’s lyrics: “I know it’s hard to be away now/ But it seems to make me closer to you/ Don’t let time take away what we built yeah/ Things change but the feelings stay true/ I am the one you know you can count on/ Trust me I will always have your back/ Even if memories start to erase yeah/ We gon’ get ’em right back.”
Latrice believes that music is a form of storytelling. When describing the narrative of the video, she says: “While working with Makeba Riddick-Woods from Young Dreamers Agency and Cheo Green from Vector Management, we were able to produce a dope visual that aligned with the fade away concept. To display spending time and the hopeful feeling of not wanting to lose those moments and connections as I pursue life goals and dreams.”
Incorporating R&B, Soul, and Hip Hop, Jade Latrice takes inspiration from Beyonce, Rihanna, Aaliyah, Ella Mai, Whitney Houston, Brandy, Mary J, and Lauryn Hill. Before dropping “The More,” the up-and-comer had shared “Somebody to Somebody,” “I Like It,” “I Choose Me,” and “Pull Up.” She is currently back in the studio working on an EP, to be released this summer.
Watch the official music video for “The More” here:
Listen to “The More” on Spotify: