We already know which artists on Spotify are from its home nation, including hip-hop Artists to Watch, and the streaming service is now reinforcing its dedication to helping up-and-coming musicians. The platform’s premier Latin music playlist, Viva Latino, lists the Latin musicians expected to have a major cultural effect and breakthrough in the music business in 2023.
Four female Latin musicians from this year’s list were Puerto Rican rappers Villano Antillano (6.2M monthly listeners) and Young Miko (1.6M monthly listeners), who were both chosen for Spotify’s RADAR global program for emerging artists.
Spotify’s Latin musicians to watch list also includes Puerto Rican artist Paopao (2.1M monthly listeners) and Argentine singer-songwriter Emilia (7.2M monthly listeners). Paopao performed on stage during the Spotify-hosted after-party of Bad Bunny’s World’s Hottest Tour in December 2022.
With over 13 million followers, the Viva Latino playlist is the most popular Latin music playlist on Spotify and one of the most popular playlists overall. It acts as a global stage for the sounds of Latin music.
Complete List of Viva Latino Artists To Watch for 2023
Emilia, Argentine artist
Ivan Cornejo, Artist from California
Chris Lebron, Dominican artist
Kevin Kaarl, Mexican artist
Paopao, Puerto Rican artist
YOVNGCHIMI, Puerto Rican artist
Villano Antillano, Puerto Rican artist
Young Miko, Puerto Rican artist
3AM, Venezuelan duo
Fuerza Regida, Group from California