J Balvin to Headline 2022 NFL Kickoff Concert

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J Balvin will perform as the main act at the NFL Kickoff Experience’s 2022 NFL Kickoff Concert before the Buffalo Bills vs. Los Angeles Rams game on September 8.

The NFL Kickoff celebration, presented by Verizon, will take place on Long Beach’s Alamitos Beach. The public event’s doors will open at noon PT, and Balvin’s performance is scheduled for 4 p.m. PT.

Balvin said in a press statement:

“I got a glimpse of the incredible NFL fandom during the Super Bowl Halftime performance in Miami in 2020. That year we closed things out with a great game and a massive party. This season, to kick things off, we’re celebrating even harder and getting even louder.”