London-based singer, songwriter, and producer Chinchilla returns with emotionally unfiltered new single, “Avoidance”, marking the first in a trilogy of songs she plans to release this summer. Known for her fierce energy and viral hits like “Little Girl Gone,” Chinchilla takes a more introspective turn here — and the result is refreshingly honest.
Written and recorded in just 45 minutes during a moment of acute anxiety, “Avoidance” was born on a day when the weight of burnout and heartbreak collided. A triggering message received en route to a writing session pushed Chinchilla into a spiral, and instead of suppressing the feeling, she poured it into the track in real time.
Rather than aiming for chart-friendly production, Chinchilla embraces minimalism. The track leans into its skeletal structure, allowing her voice and lyrics to take center stage. This isn’t a power ballad, and it’s not a radio smash — it’s a window into the mental and emotional cost of keeping up appearances in an always-on industry. For an artist managing her career independently while experiencing personal turmoil, “Avoidance” serves as a necessary act of release.
Chinchilla collaborated with creative director Frances O’Sullivan (BeautySpock) for the lyric video and press visuals, expanding her artistic vision beyond sound into a cohesive visual identity. It’s a strong introduction to a new chapter in her story — one defined by self-awareness, creative control, and a willingness to speak openly about struggle.
Following a sold-out UK tour and ahead of stadium dates supporting Justin Timberlake, Chinchilla is in a period of transition. Vulnerable, grounded, and quietly powerful, “Avoidance” reinforces her status as one of the UK’s most promising and self-directed emerging artists.
