There are pop stars, and then there are pop forces—and Alexandra Beck is the latter. With the glam of Britney Spears, the edge of Beyoncé, and the heart of a small-town girl who turned L.A. dreams into dancefloor bangers, Beck is a high-voltage presence who’s about to make serious noise. Her debut music video “Hit This” kicks down the door with stilettos and sweat, announcing the arrival of a bold, confident artist owning every inch of her power.
In this unfiltered, fire-starting conversation, Alexandra Beck opens up about discovering her gift in first grade, rewriting genre rules, and that electric moment when she knew “Hit This” was more than a song—it was her era.
Melody Milano: You’ve spoken about being a natural-born performer—do you remember the first time you realized the stage was your home?
Alexandra Beck: I was in grade 1, and I sang a duet at my school’s Christmas concert with my best friend, Rebecca, of “Up on the Rooftop.” I remember my dad kept mocking me a lot that year in an endearing way, singing “Up on the Rooftop” to remind me I’d done such a good job at the Christmas concert. I think the great response from him and just hearing how I sang, as opposed to the average person in our school choir, I knew that I had a gift.
Melody Milano: What’s a sound or instrument you’ve never used in your music before but are dying to experiment with?
Alexandra Beck: I’ve been dying to learn how to play the drums for a while. When I listen to music, I always listen to the vocal melody and the drums the most. I’m obsessed with the kick in every song, way more than I should be. One day, when I’m in a larger apartment, I will buy myself a drum set and learn how to play.
Melody Milano: You’re trained in heels choreography—how do you approach designing a performance that tells a story through movement?
Alexandra Beck: I’m not a choreographer, but when I’m dancing, I really try to match the mood of the music artist who created the song and share that story through the feelings in my body and my facial expressions. So if the song is sexy, I want the audience to feel – I want to have sex with you. If it’s an I love you song, I try to show intimacy in my feelings. If it’s hot and I want to party/have a girls’ night out, I will show that vibe.
Melody Milano: Let’s talk about color theory: what are the dominant colors of your artistic world right now, and why?
Alexandra Beck: Red—because it’s fierce, powerful, and mature. And I feel all those moods really match my aesthetic right now.
At dance for the past couple of years, I have been wearing pink a lot to class—like Barbiecore vibes. All my dance girls tell me that I should wear it more, and the Barbiecore pink really fits me/looks really sexy on me. So I have been.
Melody Milano: You’ve done rain scenes and dance floors—what visual element is still on your bucket list for a future video?
Alexandra Beck: I’m starting to make some Caribbean-feeling music, and I would really love to shoot my next video on a beach in Jamaica or Turks or somewhere in the Caribbean soon. Like a beach party vibe—still with some choreo and pretty bikinis, etc. With rum and cola on the beach, a bonfire vibe, and dancing on the beach vibes.
Melody Milano: As someone reviving early 2000s energy, how do you honor the past while staying future-focused in your sound?
Alexandra Beck: Drawing inspiration from the super catchy melodies that really were super present back then and bringing them back. But the way I keep it modern is by exploring catchy cross-genre melodies. Most artists in the early 2000s weren’t genre-hopping, but I feel that I really have the superpower to do so. I can write a song that has a Kehlani feeling—like this one—and then do a song that feels really Britney Spears, one that is giving Calvin Harris, a Jojo one, and then a Nashville feeling Carrie Underwood vibe. I can give you, the listener, whatever you want.
Melody Milano: There’s a bold confidence in both the visuals and lyrics of “Hit This.” When you were in the studio recording it, was there a moment where you felt like, ‘Yeah, this is me stepping into my power’? What triggered that shift?
Alexandra Beck: Sitting down with Chaii, I recorded some of the vocals that you hear in today’s audio recording (Chaii was making the beat that day). I really sounded amazing that day, and I think I vocally sounded so good because it was the first time I was hearing the beat, and I was so excited about it. Chaii told me he was pleasantly surprised by my talent that day. And I knew it was a hit at that moment.
Melody Milano: “Hit This” feels like a high-energy snapshot of a night out—if the music video were turned into a full story, what would the prequel look like? What happened before the club?
Alexandra Beck: I was working at the restaurant Cactus Club Cafe in Vancouver. It was like the first day we didn’t have to wear masks at work after the pandemic! So my best friend at work, Laura, and I were extra excited to go drinking/out because of that. The vibe in the whole city shifted—you could really feel it. Everyone at my restaurant was out with their friends, and it made me feel like life was really starting again. So Laura and I fixed our makeup and walked up from Burrard Street to the Granville Strip, and we had one of the best nights of our lives.
