Hey there, music enthusiasts! Today, we have the pleasure of diving into the vibrant world of ren.y.c, an emerging star hailing straight from the heart of NYC. Her latest single, “i don’t watch the news!“, is making waves with its bold stance on today’s media landscape and societal complexities.
ren.y.c’s music isn’t just about beats and melodies—it’s a raw, personal narrative woven from her own experiences and the bustling energy of New York City. With a blend of hip-hop and pop influences, she crafts a sound that’s as unique as it is infectious.
Join us as we delve into ren.y.c’s artistic journey, from the genesis of her powerful lyrics to the creation of a visually stunning music video set against the iconic backdrop of NYC. Her work is a testament to authenticity and pushing the boundaries of music, establishing ren.y.c as a trailblazer in her own right.
Stay tuned for an enlightening discussion about her creative process, the influences that have shaped her distinctive sound and exclusive behind-the-scenes moments from her music video.
Elektra Hofmann: What inspired you to create “i don’t watch the news!”?
ren.y.c: There wasn’t a specific event or story. I thought about the first couple of lines and just went with that topic.
E. H.: Can you talk about your creative process for this single?
ren.y.c: I punched in the first couple of lines, where I made the hook, and continued to do that throughout.
E. H.: How do you blend hip-hop and pop elements in your music?
ren.y.c: I love melodic hip hop, so I usually lean more towards that style. Which is in between pop and hip hop.
E. H.: Can you share any behind-the-scenes moments from the music video shoot?
ren.y.c: I lost my voice a couple days before, so I didn’t know how well I’d be able to perform, but I’m happy with how it turned out.
E. H.: How has growing up in NYC influenced your musical style?
ren.y.c: I’d say what I grew up listening to and the music that was played around me.
E. H.: Who are some of your biggest musical influences?
ren.y.c: I grew up listening to the radio, so all the popular hits in the 2002–2017 era.
E. H.: How would you describe your sound to new listeners?
ren.y.c: I’d describe it as melodic hip-hop. It does change from song to song, but mainly falls under the hip-hop category.
E. H.: What do you find most challenging about the music industry?
ren.y.c: That some people can be flaky.
E. H. What message do you hope listeners take away from “i don’t watch the news!”?
ren.y.c: The purpose was to be transparent and expressive, so people should listen and know that’s what was going on in my head while I was recording that.
E. H. Finish this sentence: In 10 years, I …
ren.y.c: Will be 31
Listen to “i don’t watch the news!” here:
