Skims has smartly chosen Alex Cooper, the vibrant host of “Call Her Daddy” and bride-to-be, to lead its latest bridal campaign. Renowned photographer Ellen von Unwerth captured the essence of ’60s Vegas brides for this series, according to a statement from the brand spearheaded by Kim Kardashian.
“I’ve been a fan of Skims for a long time, so it was thrilling to be part of this campaign,” Cooper remarked. “The Wedding Shop collections are simply stunning, and I’m eager to showcase several pieces throughout my wedding weekend and honeymoon.”
This campaign marks the latest expansion of the Skims Wedding Shop, first launched last year. The updated line features an array of items, including strappy lingerie, casual loungewear, and soft cotton sets, as well as introducing a men’s collection with sateen sleepwear and boxers. Items are priced from $16 for a thong to $128 for a complete sleep set. The collection is available for preview now and will be on sale from March 28.
