Up-and-coming hip hop force Ya Boi L.I.V.E‘s latest release, “What Chu Working Wit,” has received overwhelmingly positive feedback from fans. During our delightful conversation with the rapper, he expressed how the relatable theme of the song has resonated deeply with listeners, fostering a strong connection to the track.
In our discussion about his creative process, Ya Boi L.I.V.E shared valuable insights into how he approaches both solo and collaborative projects. The artist explained that while he employs a similar method for both, solo projects grant him greater freedom and room for his ideas to flourish. This freedom allows him to delve into his vision without compromising on the collaborative aspect.
As we look to the future, Ya Boi L.I.V.E has an exciting lineup of projects in store. He is actively working on solo ventures, collaborative efforts, and compilation albums, with two of them slated for release between September and December. In July, he also has plans to introduce a fresh line of merchandise, providing fans with the opportunity to show their support in style.
See the full interview below.
Let’s dig deeper into your latest release “What Chu Working Wit.” What do you have to say about the feedback received so far, and why do you think fans were able to connect with the single?
The feedback so far has been nothing but positive. I think it’s a very relatable topic, and that’s why people connect with it easily.
What is your approach to the creative process when working on solo projects as opposed to collaborative projects?
It’s pretty much the same approach as far as the creative process and the way I come up with the ideas. The only difference is when I’m creating solo material there’s more room to breathe, you know, as opposed to when you’re in a group. There’s a limited amount of time when you have multiple people, in my case two people trying to get their point across.
Are there any specific artists or influences that have significantly shaped your musical style?
I like to think that my style of music is unique, even though I have been influenced by different artists over the years good and bad from 50 cent & Nas to newer artists like Kodak Black or Lil Baby whatever it is i like or dislike about them if I apply it to myself in someway I always try to put my twist on it so it feels and sounds like my original style.
Being the CEO of Nuthin But Da Best Entertainment and the founder of DaVille Clothing, could you provide some insights into your approach to branding, marketing, and cultivating a loyal fan base? Which strategies have proven most effective in expanding your empire?
I think the biggest thing that helps is the fact that the goal is to be as authentic as possible from the way the music sounds, looks, and feels. My approach to the clothing line is the same. I want it to look and feel like a true representation of my vision. Being confident and not scared to take chances has proven most effective for me. No matter what it is that you wanna do, you have to put your best foot forward and try. It’s sort of like the “build it and they’ll come” approach. It’s the only way to know. You have to put yourself out there and see what happens.
Throughout your discography, you’ve had several notable releases. Is there a specific project or song that you feel has had the biggest impact on your career or personal growth? What makes it stand out to you?
Most impactful if I had to pick one song, I would probably say “MOMMY DEAREST,” which was dedicated to my mother, who had passed a couple months prior. That was a really tough time for me, especially since it was so unexpected, but I was able to deal with it better somewhat by getting my feelings out on that record.
What really makes it stand out is how fast I was able to come up with the lyrics. I had the first four bars the day after she passed. From there, it all spilled out, one of the quickest songs I have ever created.
How has your challenging upbringing in Amityville influenced your artistic identity and entrepreneurial mindset, and how do you incorporate those experiences into your music?
New York as a whole is a very big place, but Amityville is a very small town with not a lot of opportunities around the corner. I always wanted more. Once I began to realize the way things were around me and my environment, the people in it, the lack of finances or just the struggle as a whole. I started to see some people settle whether they wanted to or not and I knew that wasn’t the route for me, which led me to make some decisions that probably weren’t the best. But even though the whole goal was for a better life and one way that I realized I would be able to get it would be through music. All my experiences have helped me adopt a “Where there’s a will there’s a way” attitude and the confidence that comes with that reflects in my music.
Looking forward, what are your goals and aspirations as an artist and entrepreneur? Are there any exciting projects, collaborations, or ventures that you’re currently working on or planning for the future?
One of my goals as an artist /entrepreneur would be for me to be able to help put other people in a position to become successful artists or entrepreneurs in their own right. As far as projects, I have a solo, group, and compilation project on deck, all still being worked on currently. But two out of the three should be dropping between September and December of this year. I have a new merch line dropping in July that’s completely different from what I’ve done with Daville Clothing so far so stay tuned for that. Other than that I’m open to new opportunities and doing business with like minded people who love to create and win.
Watch the official music video for “What Chu Working Wit” below:
Listen to “What Chu Working Wit” here: