Colombians Topped Vevo’s Most Viewed Music Videos Globally

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Vevo just revealed its list of the artists that had the most views worldwide in 2022, and a Latina took the top place. The music-video service claims that consumers watch 2.76 billion videos in their leisure time globally.

The video with the most views overall this year was “Provenza” by Karol G, which had 546.9 million views. The top artist in the United States, according to Vevo, was Lil Baby in addition to the Colombian, and the top video was “We Don’t Talk About Bruno” from Disney’s Encanto.

The second-most viewed video worldwide was “We Don’t Talk About Bruno,” which is from a Colombian-inspired movie and instantly went viral.

“Vevo is the music video destination for fans to discover and connect with artists of all genres and career stages. Seeing who and what has resonated with audiences at such a massive scale is nothing less than fascinating because these annual insights create a snapshot of what’s trending and current in music, as well as what’s happening in pop culture overall,” said JP Evangelista, senior VP, content, programming, and marketing at Vevo. “Fans come to Vevo to connect with their favorite artists, who shape everything from language to fashion to today’s social conversations – often through music videos.”

Shakira, The Weeknd, Taylor Swift, and Eminem all made it to the worldwide list, which is cause for celebration in Colombia. Future, Chris Brown, Taylor Swift, and Drake are also in the top five in the United States. The streamer claims that fans also paid tribute to their deceased musicians by jumping spots for MeatLoaf, Taylor Hawkins, Olivia Newton-John, Coolio, and Takeoff.

“We are not only privileged to host such star-powered content on the Vevo network, but we’ve been lucky enough to work directly with many of these artists through our original content franchises, which provide additional ways to both grow and maintain a deep connection with fans. Sending out a huge congratulations to all of those who charted. We look forward to seeing your continued success,” added Evangelista.